Good signage is easy to recognise. It’s simple to understand, sends a clear message, informs and communicates, makes it easier for you to find what or who you are looking for; is inclusive and meets the needs of all users.
Wayfinding is the skill of guiding people to their destination. Good architecture, interior design, landmarks, technology and communication all contribute towards effective wayfinding. Well placed signage and graphics simply complete and enhance the journey or experience. At Refmac we believe the best wayfinding uses the least amount of information to guide people from a to b; keep it simple and it will be more effective.