What is Signage? Signage is a collective use of a graphic display such as 3d signage with the intent to relay information to the audience at the right and appropriate time.
Almost everyone comes across the banners and hoardings on the roadside conveying a message to the audience. The use of signs and symbols to communicate a message is referred to as Signage. These graphic displays are intended to communicate and advertise the product and services.
Usually, such types of signs are manifested in the form of wayfinding information in the streets or in the interior of a building. Signs may vary in the form of size, expensive banners, billboards, murals, sandwich boards, lawn signs, etc. It tends to serve common purposes, i.e., to promote, identify, provide information, explain directions and raise safety awareness.
Alternatively, signage is designed to persuade people of the advantages that the products and services display. It is common consumer behavior to believe in what is at their disposal or what can be seen. Signage conveys enticing information to the receiver about a particular product or service and induces them to buy it.
What is the purpose of signage?
Basically, signage tends to serve a few common reasons:
i) to promote,
ii) provide information,
iii) give directions, or raise safety awareness. Check below for the expansions
1) Advertising & Marketing
Firstly, signs and signage are often used for advertising and marketing by companies or institutions. While advertising hoardings may initially present themselves as the obvious solution for companies, there are other signs that can be used for this purpose. Other outdoor signage solutions and building signs are an alternative and successful way to advertise a brand. Wide-format printing has progressed to a point where large vivid outdoor prints can be put almost anywhere!
2) Entice Customers
Relatedly, retail signs & shop signs (both inside and out) can attract business to a company. Also, to entice customers from the outside, window displays can be successful at creating curiosity and encouraging customers to venture inside. Business signs let people know they’re in the right place. More importantly, if the sign maker has put the quality of the production center in their thinking, business signage can create a great first impression of your business before a single door has been opened or a greeting made.